Trust Transfer and the Intention to Use App-enabled Carpooling Service

In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to smartphone-enabled, ride-sharing services. Sharing economy requires trust in strangers. Based on trust transfer theory and a dyadic conceptualization of trust from cognitive to affective, the purpose of this study is to examine trust building through the use of Didi, a third-party, ride-sharing platform that mediates exchanges among strangers

Ascending Bloom\u27s Pyramid: Fostering student creativity and innovations in academic library spaces

Our research examined the degree to which behaviors and learning associated with creativity and innovation were supported in five academic library spaces and three other spaces at a mid-sized university. Based on survey data from 226 students, we apply a number of statistical techniques to measure student perceptions of the types of learning and behavior associated with the selected spaces. We found that the on-campus makerspace located outside the library encouraged the most innovative behaviors and exploration of new ideas. Within the library, collaboration rooms were the best spaces for encouraging creativity. There is an opportunity for the academic library to be reconceptualized as a place to foster creativity and innovation in students. We believe that academic libraries should continue to offer a variety of spaces for students, including quiet spaces for reflection, noisy spaces for collaboration and networking, and makerspaces for experimentation

Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas

Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by “outside-the-brain” resources. By examining venture concept ideation, this study captures the ideation–environment relationship using experience sampling to tap into the daily lives of student entrepreneurs. The findings identify how entrepreneurial ideas emerge from specific external interactions and engagements, which are contextualized using two Japanese conceptualizations of space, ba (場) and ma (間). The results inform both marketing education and entrepreneurial marketing

Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally, this research examines how managerial thinking and action influences the development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were gathered by surveying managers in Fiji, Samoa, and Tonga, representing isolated economies with underdeveloped product markets. Results confirm the capability-performance relationship and also support the positive influence of entrepreneurial and learning orientations on technology and marketing capability development

Linking Managerial Capital with Explorative Strategy and Growth in China

Purpose –This study aims to consider the effect of managerial capital (psychological, intellectual and social) on business strategy and growth. Per upper echelon theory, managerial capital enables high-level managers to drive firm performance in uniquely personal ways. The authors test the effects of managerial capital on a manager’s dominant regulatory focus (promotion and prevention balance) and whether having an explorative strategy mediates the relationship between dominant regulatory focus and the percentage of business unit growth expected from new lines of business. Design/methodology/approach – Survey data from a sample of 211 Chinese executives were used to assess measurement and test hypotheses by means of structural equation modeling. Findings – Results indicate that the direction of business strategy is influenced by the balance between promotion and prevention focus, which is shaped by managers’ risk propensity, product-market familiarity and bonding tie diversity. Explorative strategy, in turn, mediates the relationship between dominant regulatory focus and expectations of innovative growth. Originality/value – Examining the effects of managerial capital on innovative firm strategy reveals the role of psychosocial traits of decision-makers

Organizational Cognitive Complexity: Determinants and Consequences.

Marketing strategy formation is a complex process. Strategic decision-making involves participation by multiple organizational members with diverse and sometimes conflicting viewpoints. Beyond the cognitive capacity of individual decision-makers, marketing strategy develops through an emergent process that engages the collective efforts and interpretive capabilities of various representatives of the organization. This study examines the relationships among organizational context, processes, and outcomes. Specifically, organizations are examined as cognitive units stimulated by perceived environmental turbulence, team functional diversity, and an open-minded culture. These factors enhance cognitive complexity, which is the organization\u27s capacity to perceive its environment in a multidimensional way. With greater cognitive complexity, the organization increases its ability to differentiate and integrate various issues during the decision-making process, resulting in more novel and timely strategic marketing action

Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use

This research utilizes the Integrated Model of Technology Acceptance (IMTA) study the intention to use computers among first line managers in a mid-sized manufacturing among line managers in manufacturing organization (n=172). As hypothesized, the study found 1) a positive relationship between extrinsic motivation and behavioral positive behavioral intention to use computers, 2) positive relationship between intention a between perceived ease of use and behavioral intention to use computers, 3) a a positive relationship between intrinsic motivation and relationship between intrinsic motivation and extrinsic motivation, 4) positive relationship between perceived extrinsic motivation, 4) a a positive relationship between perceived ease of use and extrinsic motivation, and 5) positive relationship ease of use and extrinsic motivation, and 5) a a positive relationship between intrinsic motivation and perceived ease of use. However, between intrinsic motivation and perceived ease of use. However, the hypothesis that intrinsic motivation would have positive the hypothesis that intrinsic motivation would have a a positive relationship to behavioral intention to use computers was not relationship to behavioral intention to use computers was not supported. This work makes a needed contribution to the literature supported. This work makes a needed contribution to the literature by validating the IMTA with a group of real-world users, and by validating the IMTA with a group of real-world users, and suggests that the model may provide a useful foundation for suggests that the model may provide a useful foundation for future research in this area

Seeing What Others Miss: A Study of Women Entrepreneurs in High-Growth Startups

A pressing question in entrepreneurial research is where opportunities come from. Prior research indicates that some opportunities stem from known parameters and outcomes; some are discovered through engagement with unknown but knowable factors; and others are unknowable until brought into being through a creative process. This paper explores the second and more prevailing view in entrepreneurial research – that individuals discover business opportunity – and examines how high-growth entrepreneurs perceive opportunity through engagement with the world. Survey results, based on responses from 165 women entrepreneurs in high-growth startups, indicate that individuals with a strong discover mindset act and think in ways that support opportunity perception. Coupled with a belief in her abilities, the entrepreneur is more likely to move from opportunity perception to new venture creation. Results from semi-structured interviews with women from the same population elucidate the survey findings and yield implications for entrepreneurial theory and practice

Distinguishing entrepreneurial approaches to opportunity perception

Purpose – Whether opportunities are discovered or created by entrepreneurs is a foundational question in entrepreneurship research. The purpose of this paper is to examine women entrepreneurs in high-growth new ventures and explore the cognitive resources that distinguish between three approaches to opportunity perception: opportunity discovery; opportunity creation; and a combined discover-create (ambidextrous) approach. Design/methodology/approach – Using questionnaire responses from 165 women entrepreneurs in highgrowth new ventures, K-means clustering was used to determine three approaches to opportunity perception. The cognitive resources associated with each approach were then identified using multiple discriminant analysis. Finally, multivariate analysis of variance was conducted to examine the relationship between opportunity perception and growth expectations. Findings – These results demonstrate different approaches to opportunity perception among entrepreneurs in high-growth new ventures, the cognitive resources that reinforce each approach, and the expected new venture growth outcomes. Research limitations/implications – The findings offer insight on the cognitive origins of opportunity perception by empirically identifying distinct approaches to opportunity perception and the cognitive resources that underlie each. The study relies on a unique sample of entrepreneurs to understand complex cognitive phenomenon. Practical implications – Understanding the effects that cognitive factors have on opportunity perception provides direction for current and aspiring entrepreneurs. The findings and instrument may be used for professional development and to inform educational strategies. Originality/value – The findings offer important contributions to entrepreneurial theory and practice by addressing repeated calls for research that examines the cognitive antecedents enabling opportunity formation (discovery, creation or both). This manuscript empirically does so, while opening up possibilities for future research

Interrelationships Among Language Skills, Externalizing Behavior, and Academic Fluency and Their Impact on the Academic Skills of Students With ED

There is growing interest in understanding the factors that influence the academic achievement of students with emotional disturbance (ED). Structural equation modeling was used to test the interrelationships among language skills, externalizing behavior, and academic fluency and their impact on the academic skills of students with ED. Results showed that language skills exerted a significant proximal effect and distal effect on academic skills.The effect of language skills was mediated through academic fluency (path coefficient = .389) but also had a proximal effect on academic skills (path coefficient = .359). However, externalizing behavior failed to have a statistically significant effect on language skills, academic fluency, or academic skills. Overall, fit indices suggested a marginally acceptable fit of the data. Results and implications are discussed